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{ bloody metronome }

project ¬
REINVENTION OF TIME (AND DESIGN) AS WE KNOW IT //

 

 

The flowing of time is inevitable and unstoppable, measured on a daily basis by our watches. Time frames everything and responds only to its own law.

Service

Identity & Packaging

Year

2014

This project consists of selecting an event that could otherwise be described with typical time-based measurements (hours, minutes, seconds). It should have a beginning and an end. But overall it is meant to chart the passage of “time” in a divergent way. 

The questions behind: are there any other interesting elements that could be intertwined in this newly re-envisioned timeline? How can I create an artifact that is compelling, and also a story that is engaging? Should I use the form of a vernacular to help me carry the idea?

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