{ meat responsibly }
project ¬
DESIGN TO SOLVE AN IDENTIFIED PROBLEM //
A proposal, based on a specific subject of research, that will generate a vision for a brand that will provide services and solutions to solve the problem.
Service
Identity & Branding, Print & Environmental
Year
2015
This project consists of a series of multiple elements that all together constitute a brand. The brand target is to provide a solution to a problem. Through accurate analysis, the audience has been defined and so the best ways of approaching it.
The goal of the project is to show the ability to create environments, events, promotional campaigns, and elements of merchandise that, from a visual and conceptual standpoint unanimously reflect the spirit of the brand and the ideas behind its creation.
The Brandbook
This is the brand guide that contains visual identity guidelines, brand manual, and style guide, alongside with the compendium of collaterals that are part of this project. It is an official corporate document that explains the brand’s identity and presents brand standards. It also includes a general overview of "MEaT Responsibly".
