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Samsung requested to produce an opening video for their president’s keynote presentation at SLUSH. The video needed to explain “The Economy of Data" in a way understandable to a global audience. As part of the design team behind this project we had to figure out a way to tell the story,

We told the story of data, from where it begins, to how it is processed, to what we get from the results. We had to tell this story quickly, clearly, in as few words as possible to be consumable by a wide audience. In this regard, animation seemed like the best option.

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