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{ indigo australia }
project ¬
EXPLAINER VIDEO //
Service
Concept & Ideation, UI
Client
Indigo
Year
2018
Indigo's challenge is two-fold: to increase our planet’s capacity to produce food, and we must do so in a sustainable and responsible manner that complements while gradually replacing the technologies responsible for much of our recent gains.
Indigofera, the crop genus from which indigo is derived, has a rich agricultural history – one that embodies Indigo ambitious goals and values as they strive to help improve farming and our foods. This video is meant as explainer for what Indigo does and for what it represents in the agricultural world.
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